Word of mouth marketing is powerful. No other form of marketing comes close to friends and colleagues passing the word onto other friends and colleagues. It’s a marketer’s dream. Read more in Credit Union Management’s online-only “Inside Marketing” column, below.
Also read the online-only “Teaching Smart Money Management” column, an article about hiring for sales and service and a profile of an up-and-coming CU leader, all in this issue of CUES FYI.
Inside Marketing: Spread the Word
Word-of-Mouth is the ultimate marketing machine for your credit union
Teaching Smart Money Management: Negative vs. Positive
How do you tell members their financial habits are unhealthy?
Hiring for Sales and Service
Support your CU’s initiative by choosing the right employees
Next Generation Leaders: Devin Selte
Profiles of up-and-coming credit union employees
Credit Union Management Featured Article
Know When to Hold ‘Em
Maximizing profitability in credit card portfolios.
CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can now access a complete digital version of the September issue, plus archives back to December 2009, by logging in at cumanagement.org, then clicking on the magazine image in the top bar. E-mail cues@cues.org for password help.
From Our Sponsor 
Four ‘First Steps’ for Boards to Follow When Setting Objectives for Executive Compensation
CUNA Mutual Group is a leading provider of financial services to credit unions, their members, and valued customers worldwide. As we celebrate 75 years of market commitment in 2010, CUNA Mutual's vision is unwavering: to be a trusted business partner who delivers service excellence with customer-focused products and market-driven innovation.
Member Benefit Section
SAFE Act Policy: Terri Larson, VP/lending at $76 million Highmark Federal Credit Union, has shared a draft of her CU’s SAFE Act policy. Log on at cues.org, then click the link and finally select “Lending” in the “policy category” pull-down menu.
Jobs: The CUES Web site provides listings of positions and internships, both available and wanted. Currently, there are several executive- and staff-level jobs posted. To view or submit (free for CUES members) a position, click here.
Review all your member benefits here.
Blog: Recommended Resources for CU Directors: During the CUES Director Development Seminar in Vancouver, British Columbia, session leader Michael Daigneault recommended several resources for credit union boards. Check out the list on the CUES Skybox blog.
CUES Names 2010 Future Leader
Michele Myrick, CCE, former executive vice president of E&A Credit Union, Port Huron, Mich., is the 2010 CUES Future Leader.
Next Top Credit Union Exec Judges Named
Winner will be selected at CUES’ CEO/Executive Team Network
CUES Councils: There are six regional CUES events happening in September and October. Find an event in your area by using the CUES Council map.
CUES Delaware Valley Council Meeting
Sept. 22
Malvern, Pa.
CUES New England Council Meeting
Sept. 29
Westborough, Mass.
CUES Florida Council Meeting
Oct. 6-8
Cocoa Beach, Fla.
CUES Greater Southern Council Meeting
Oct. 6-8
Nashville
CUES Oregon/Washington Council Meeting
Oct. 14
Tualatin, Ore.
CUES Wisconsin Council Meeting
Oct. 25-26
Madison, Wis.
Find the Perfect Fit for Your Credit Union
CUES Executive Search in Partnership with JMFA ESG specializes in finding highly qualified candidates for a variety of C-level and senior management positions. You’ll gain access to industry connections and the insights of consultants who are former financial institution executives themselves. Learn more today!
Cool Web Site: Genbook provides sophisticated yet easy-to-use online appointment scheduling software for small businesses. No more phone or e-mail tag: have members make appointments—to talk about mortgage options, perhaps? —directly from your Web site. A basic service is free, with more advanced programs available for $19.95-$39.95 per month.
Member News:
Job Change: Carroll Scarborough, CCE, has been named EVP/COO for $1 billion/98,000-member Pen Air Federal Credit Union, Pensacola, Fla. Scarborough formerly served as EVP/chief financial officer at $837 million/87,000-member IBM Southeast Employees’ Federal Credit Union, Boca Raton, Fla.
Retirement/Promotion: Paul Assenmacher, president/CEO of Monroe County Community Credit Union, Monroe, Mich., will be retiring April 1, 2011, after nearly 40 years of service to the CU. During his tenure, the credit union grew from eight employees, approximately 2,800 members and $4 million in assets to 68 employees, more than 30,000 members and $143 million in assets.
Succeeding Assenmacher will be Mike Newman, current EVP/chief operations officer, who will assume the position of president during the transition process and become president/CEO on April 1. A credit union veteran in his own right, Newman has worked at the credit union since 1983.
People Helping People: Mortgage Center CUSO LC, sponsored the 10th hole and matched donations for the Michigan Humane Society up to $1,000 at the recently held Metro East Chapter of the Michigan Credit Union League golf tournament. The hole was a memorial for Michele Myrick, CCE, former executive vice president of $228 million/33,000-member E&A Credit Union, Port Huron, Mich., and the 2010 CUES Future Leader, who unexpectedly passed away in March.
$840 million Andrews Federal Credit Union has partnered with the Hearts Apart program to provide 48 backpacks for children of deployed service members. The CU also presented the Fisher House with a $500 donation to support a team of 50 service members who ran in the U.S. Air Force Marathon. The team ran to raise money and awareness for Fisher House Foundation.
CUES Supplier Member News:
KIVA Group integrates its unified member interaction solutions with MeridianLink’s account opening and loan origination platform to help credit unions drive sales and enhance service across all delivery channels.
Read more—and submit your own--CUES member news here.
Powerful Must-Have Compensation Data
When the market eventually recovers, you need to be prepared to attract new talent and reward existing employees with fair-market compensation. CUES Executive Compensation Survey has the information you need to remain equitable. It provides up-to-date marketplace salary information and allows you to sort and review data based on criteria you select––including region, asset size and membership size for credit union executives and staff. Order today!
CUES Calendar
Webinar: Building and Managing an Effective Compliance Management Program
Oct. 6
1-2 p.m. Central time
CEO/Executive Team Network™
Nov. 7-10
Dallas
Directors Conference
Dec. 5-8
Phoenix
ServiStar Users Group
Jan. 31-Feb.2
San Diego
CUES Director Strategy Seminar
Feb. 2-4
San Diego
CUES Symposium 2011: A CEO/Chairman Exchange
Feb 6-10
Koloa Kauai, Hawaii
Check out all the upcoming CUES events.
Join the CUES Community!
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