General Management
- Caring for the Community
  2011 CUES Future Leader Linda Moulin’s strong work ethic has borne fruit.
- Developing Young Leaders
  Devin Selte’s work earned him the title of CUES’ 2011 Next Top Credit Union Exec.
Board
- Paradise by the Dashboard Light
  Spotlighting essential financial figures helps boards focus.
- Implementing 701.4
  Not so Scary After All
- Best Practices: Value-Added Governance
  Does your board have the necessary competencies to successfully ‘think big’?
Human Resources
- HR in Brief
  Top Interview Questions -- Social Media for Recruiting -- Gamification
- Evolving Job Descriptions
  As individual CUs and the industry change and grow so do staff positions.
Operations
- Mobile Wallets
  CU leaders work out when and how to make their moves.
- On the Fast Track
  Streamlining member onboarding with lessons learned from Bank Transfer Day.
Marketing
- PURLs Power
  Personalized URLs can be jewels in interactive marketing campaigns.
- Zombies Attack Stagecoach …
  … and other ways to capture members’ attention and build loan business.
In Every Issue
- Nurturing the Next Generation
  When CUES was formed 50 years ago, developing the next generation of credit union executives was no…
- Management Network
  New CEO Greets Members via YouTube -- Understand Your Leadership Style -- Should you Shop for a new…

New this Week
- PR Insight: Don’t Forget Your Employees!
  Implement an internal communication plan that works
PR Insight
- PR Insight: Don’t Forget Your Employees!
  Implement an internal communication plan that works
On Compliance
- On Compliance: Email Retention Rules
  Cloud computing can help credit unions navigate murky waters
Inside Marketing
- Inside Marketing: Snarketing 2.0 Book Review
  Ron Shevlin’s new book pulls no punches with today’s marketing ailments
CFO Focus
- CFO Focus: Leveraging Branch Metrics
  Don’t rely on industry averages or low-performing branches in your decision-making
Loan Zone
- Loan Zone: Working with Realtors
  Success strategies from best practice CUs
Teaching Smart Money Management
- Teaching Smart Money Management: Top 2011 Columns
  Here’s a list of popular columns from 2011. Revisit a favorite or check out one you missed.
Facility Solutions
- Facility Solutions: The Best Project Partner
  A look at the perks and pitfalls of architects, consultants, contractors and other options
HR Answers
- HR Answers: Saturday Hours Poll
  Credit union executives share their experiences with opening on Saturdays
NextGen Know-How
- NextGen Know-How: Don’t Make Resolutions
  Instead, change your habits in 2012 for greater work and life success
Insurance Matters
- Insurance Matters: Winning Moves for 2012
  How big and potentially painful are the problems with your CU’s insurance?
Tech Time
- Tech Time: Jumping Ship?
  7 ways to know if you’re using an ‘also-ran’ core product—plus strategies for effective sho…

Credit Union Management Archive

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E-ssential
September 2010 – Vol: 33 No. 9

by Ron Jooss

Credit Unions are finding it increasingly important to add a person dedicated solely to electronic marketing.

A CU Marketer's Swiss Army knife

I’m really a hands-on person,” says Amy Shanks, e-marketing specialist at $269 million/29,000-member Belvoir Federal Credit Uni…

Access is available to CUES members, CUES Director/CCUBE members, CUES Supplier members and to subscribers to Credit Union Management magazine.

General Management

Board

Human Resources

Operations

Marketing

In Every Issue

New this Week

PR Insight

On Compliance

Inside Marketing

CFO Focus

Loan Zone

Teaching Smart Money Management

Facility Solutions

HR Answers

NextGen Know-How

Insurance Matters

Tech Time

CUES FYI

CUES Business Lending Edge

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