It is unlikely to surprise anybody in the credit union industry that the world around them is changing rapidly. Beyond the shifting regulatory environment and competitive arena, CUs must consider the impact the Internet and—more recently—social media is having.

One area where these changes are, perhaps, most notably reflected is in the types of jobs and competencies required to serve members. From branch managers to VPs of innovation, from marketing directors to delivery channel directors, both the words and the requirements are changing as credit unions reflect their ability to be nimble and evolve to meet the demands upon them.

Governance