PR Insight: Top 2011 Columns

May 2012 – Vol. 35 No. 5

General Management
- Time for Two (or More)
  According to CEOs who have done it, leading more than one CU requires good planning, and can be pro…
- Comparing Contracts
  How to manage existing commitments when your credit union merges.
Board
- Closed Door Meetings
  When and how boards should use executive sessions.
- Courting Success
  As in doubles tennis, boards must back up their team mate, the CEO.
Human Resources
- HR in Brief
  Employers Will Increase Social Media Outreach in 2012 -- Employers Worry About Scarcity of Talent -…
- Creating a Succession Plan That Works
  Prepare for the retiring workforce and promote from within.
Operations
- Channel Roadmap
  CUs’ overarching delivery strategies must reflect their underlying priorities.
- Relating Data
  More powerful analytic tools pinpoint which products to market to which members when.
Marketing
- Reading, Writing and Financial Literacy
  Two Oklahoma CUs partner to provide state-mandated financial literacy education to middle and high …
- Everything Old Is New Again
  Best practices in building affinity relationships.
In Every Issue
- Management Network May 2012
  Annual Meeting Payout Pays Off -- Get Strategic -- In Disaster, Go off Line to Stay Online -- Golde…
- Micro Marketing
  The tools for marketing on an individual level are the topic of an article in this issue’s Operat…

New this Week
- Inside Marketing: Working for Media Part 2
  Tactics, strategies and examples on how to get covered
- Facility Solutions: The Kaizen of Branching
  Continuously monitor—and improve—the performance of your physical locations
- CFO Focus: The New IRR Rule
  Be prepared to defend your ALM policy and program.
PR Insight
- PR Insight: Capitalizing on Facebook’s New Timeline
  Tips and tricks to improve your credit union’s presence on this popular social media platform
On Compliance
- On Compliance: Credit Card Agreements
  How CUs can respond to voluntary disclosure suggestions from the CFPB and CFSI
Inside Marketing
- Inside Marketing: Working for Media Part 2
  Tactics, strategies and examples on how to get covered
CFO Focus
- CFO Focus: The New IRR Rule
  Be prepared to defend your ALM policy and program.
Loan Zone
- Loan Zone: Portfolio Risk Analysis
  Automating the process provides one CU with real benefits
Teaching Smart Money Management
- Teaching Smart Money Management: Top 2011 Columns
  Here’s a list of popular columns from 2011. Revisit a favorite or check out one you missed.
Facility Solutions
- Facility Solutions: The Kaizen of Branching
  Continuously monitor—and improve—the performance of your physical locations
HR Answers
- HR Answers: Employee Recognition and Engagement
  According to survey, companies need to fine-tune their efforts
NextGen Know-How
- NextGen Know-How: Nine Strategies for Dealing With Change
  Change is dreaded, inevitable and necessary.
Insurance Matters
- Insurance Matters: An Insider’s Guide to General Liability
  Eight things to think about as you review your CU’s coverage
Tech Time
- Tech Time: Modernizing Check Processing
  How Tower FCU converted to teller capture and electronic cash letters

PR Insight

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PR Insight: Top 2011 Columns
January 2012 – Vol: 35 No. 1

Here's a list of the seven most-viewed PR columns this year. Revisit a favorite or check out one you missed

January 5, 2012

Credit Union Management's Web-only "PR Insight" column runs the first Thursday of every month. The editors wish to thank William Mills Agency for contributing these columns.

PR Insight: Measuring Social Media
Why solid metrics are critical to the success of your credit union’s Web campaign

PR Insight: Make Your Credit Union Stand Out!
Implement a PR plan, the right PR plan

PR Insight: Communicating Bad News
NEVER fun, but VERY necessary

PR Insight: What NOT to do When Working With the Media
Know the preferred rules of engagement before beginning your outreach

PR Insight: Why Public Relations and Marketing Can … and SHOULD … Mix
The two functions complement each other like peanut butter and jelly

PR Insight: How to Build and Maintain Good Relations With the Media
Give reporters what they want

PR Insight: Is Your Boilerplate Catching Eyes or Taking up Space?
How to wrap up a press release with a succinct, attention-getting company description

General Management

Board

Human Resources

Operations

Marketing

In Every Issue

New this Week

PR Insight

On Compliance

Inside Marketing

CFO Focus

Loan Zone

Teaching Smart Money Management

Facility Solutions

HR Answers

NextGen Know-How

Insurance Matters

Tech Time

CUES FYI

CUES Business Lending Edge

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General Management

Board

Human Resources

Operations

Marketing

In Every Issue

New this Week

PR Insight

On Compliance

Inside Marketing

CFO Focus

Loan Zone

Teaching Smart Money Management

Facility Solutions

HR Answers

NextGen Know-How

Insurance Matters

Tech Time

CUES FYI

CUES Business Lending Edge

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