Zombies Attack Stagecoach …

May 2013 – Vol. 36 No. 5

General Management (3)
- Riding the Waves
  CUs work hard to navigate the ebbs and flows of mortgage lending.
- Measurable Good
  2012 CUES Supplier of the Year MARQUIS helps CUs get great marketing results.
- A World Beyond Cash
  2012 CUES Supplier of the Year MasterCard sees endless electronic transaction opportunities.
Board (2)
- Trading Packets for iPads
  These credit unions are using Apple tablets to eliminate paper board books.
- Rules of the Roles
  To win the 'game' of high performance leadership, boards and CEOs must spell out expectations and c…
Human Resources (2)
- The Right Fit
  Are you trying to fit square pegs into round holes? Your CU's operations have changed. Have your hi…
- Working With Recruiters
  What you need to know before, during and after an executive search.
Operations (2)
- On the Move
  Mobile apps keep credit union services close to members—and members 'close' to your credit union.
- Best Practices in Call Routing
  CUs find ways to efficiently bring specialized expertise to members who need it.
Marketing (2)
- Brand in Focus
  Why you should audit your marketing.
- Segmented Marketing
  Can one piece be greater than the whole?
In Every Issue (2)
- Management Network May 2013
  Where Weird is Wonderful -- The Human Factor -- Top 10 Tips for Fighting Card Fraud -- Consumer-Fri…
- Call Center Saves Day
  I've been a satisfied Amazon customer for a long time. But, ironically, my opinion of the online re…

New this Week
- Facility Solutions: Headquarters Real Estate Strategies
  Three key thoughts to help you choose the right solution
- Inside Marketing: Content Marketing Rock Stars
  Companies that are doing content right and what credit unions can learn from them
PR Insight
- PR Insight: Measurable Benchmarks
  Enhance the value of your public relations program
On Compliance
- On Compliance: Patent Trolls
  Don't simply settle; analyze all your options first
Inside Marketing
- Inside Marketing: Content Marketing Rock Stars
  Companies that are doing content right and what credit unions can learn from them
CFO Focus
- CFO Focus: Credit Risk Monitoring Evolves
  Multi-dimensional analysis provides a window of understanding to improve performance—or limit los…
Loan Zone
- Loan Zone: Building Indirect Lending Partners
  A monitoring formula and regular communication help strengthen dealer relationships
Facility Solutions
- Facility Solutions: Headquarters Real Estate Strategies
  Three key thoughts to help you choose the right solution
HR Answers
- HR Answers: Prepare for an Employee Benefit Plan Audit
  Tips to ease the process
NextGen Know-How
- NextGen Know-How: Combating Negativity and Gossip
  If your CU has these problems, you probably have a larger communication concern.
Tech Time
- Tech Time: Email Security's Trump Card
  Holding security-educated employees accountable can greatly boost your data protection efforts.
Good Governance
- Good Governance: Recruiting Younger Board Members
  Making a real commitment to this effort makes all the difference

Marketing

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Zombies Attack Stagecoach …
February 2012 – Vol: 35 No. 2

by Karen Bankston

… and other ways to capture members’ attention and build loan business.

The convergence of Carolina Postal CU’s zombie-themed auto loan promotion with the arrival of Wells Fargo to North Carolina resulted in this fun photo opp.

No, the headline for this article isn’t a promo for the sequel to Cowboys and Aliens, with the undead standing in for creatures from another planet. But it is the inevitable result when a slow-moving, green-tinged mob, dramatizing a credit union auto loan promotion tha…

Access is available to CUES members, CUES Director/CCUBE members, CUES Supplier members and to subscribers to Credit Union Management magazine.

General Management (3)

Board (2)

Human Resources (2)

Operations (2)

Marketing (2)

In Every Issue (2)

New this Week

PR Insight

On Compliance

Inside Marketing

CFO Focus

Loan Zone

Facility Solutions

HR Answers

NextGen Know-How

Tech Time

Good Governance

CUES FYI

CUES Business Lending Edge

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