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May 2013 – Vol. 36 No. 5

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  • General Management (3)

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Operations
Debit Card Rewards
August 2012 – Vol: 35 No. 8
by Richard H. Gamble

As interchange revenue is squeezed, CUs turn to rewards programs.

Metal vice holding different debit cards in itIn a land war, an army needs both jeeps and tanks. On the financial services battlefield, the debit card was previously a jeep—useful, but not a powerful offensive weapon. Now new laws and regulations have shifted the battle, and aggressive CUs are turning their jeeps into a new breed of tanks.

Debit is flourishing at $1.2 billion Pen Air Federal Credit Union, Pensacola, Fla., because “we gave it a shot of steroids,” says David L. Tuyo II, CCE, formerly the CU’s interim CEO and now VP/consultant with Lending Solut…

Access is available to CUES members, CUES Director/CCUBE members, CUES Supplier members and to subscribers to Credit Union Management magazine.

 

More Resources

Read three more articles on debit rewards—“Mutual Benefits,” “Choosing a Vendor” and “Debit Card Rewards."

Also read “Tinkering With Income.”

 

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