September 2010

We’ve all paid a visit there, whether it’s been for a valid technical reason or pure curiosity.

The “genius bar” at the local Apple store is a retail destination filled with sleek styling, plasma screens and kids who salivate about the “totally cool” things an Apple product can do for a consumer. 

Mobile PDAs, hobby photography and downloadable music are clearly more exciting than one’s bank balance, credit card transactions or mortgage payments, but credit unions still have a key lesson in delivery that they can learn from the marketing sages at Apple who created the genius bar.

Today, credit unions of all sizes are working to promote remote delivery channels to their members, hoping that growth in these channels will build stronger member loyalty and drive better efficiencies…