Social Media Marketing Cheat Sheet

May 2013 – Vol. 36 No. 5

General Management (3)
- Riding the Waves
  CUs work hard to navigate the ebbs and flows of mortgage lending.
- Measurable Good
  2012 CUES Supplier of the Year MARQUIS helps CUs get great marketing results.
- A World Beyond Cash
  2012 CUES Supplier of the Year MasterCard sees endless electronic transaction opportunities.
Board (2)
- Trading Packets for iPads
  These credit unions are using Apple tablets to eliminate paper board books.
- Rules of the Roles
  To win the 'game' of high performance leadership, boards and CEOs must spell out expectations and c…
Human Resources (2)
- The Right Fit
  Are you trying to fit square pegs into round holes? Your CU's operations have changed. Have your hi…
- Working With Recruiters
  What you need to know before, during and after an executive search.
Operations (2)
- On the Move
  Mobile apps keep credit union services close to members—and members 'close' to your credit union.
- Best Practices in Call Routing
  CUs find ways to efficiently bring specialized expertise to members who need it.
Marketing (2)
- Brand in Focus
  Why you should audit your marketing.
- Segmented Marketing
  Can one piece be greater than the whole?
In Every Issue (2)
- Management Network May 2013
  Where Weird is Wonderful -- The Human Factor -- Top 10 Tips for Fighting Card Fraud -- Consumer-Fri…
- Call Center Saves Day
  I've been a satisfied Amazon customer for a long time. But, ironically, my opinion of the online re…

New this Week
- Tech Time: Moving With Lightning Speed
  Mobile sparks delivery channel integration and changes how members measure their CUs
- Facility Solutions: Headquarters Real Estate Strategies
  Three key thoughts to help you choose the right solution
- Inside Marketing: Content Marketing Rock Stars
  Companies that are doing content right and what credit unions can learn from them
PR Insight
- PR Insight: Measurable Benchmarks
  Enhance the value of your public relations program
On Compliance
- On Compliance: Patent Trolls
  Don't simply settle; analyze all your options first
Inside Marketing
- Inside Marketing: Content Marketing Rock Stars
  Companies that are doing content right and what credit unions can learn from them
CFO Focus
- CFO Focus: Credit Risk Monitoring Evolves
  Multi-dimensional analysis provides a window of understanding to improve performance—or limit los…
Loan Zone
- Loan Zone: Building Indirect Lending Partners
  A monitoring formula and regular communication help strengthen dealer relationships
Facility Solutions
- Facility Solutions: Headquarters Real Estate Strategies
  Three key thoughts to help you choose the right solution
HR Answers
- HR Answers: Prepare for an Employee Benefit Plan Audit
  Tips to ease the process
NextGen Know-How
- NextGen Know-How: Combating Negativity and Gossip
  If your CU has these problems, you probably have a larger communication concern.
Tech Time
- Tech Time: Moving With Lightning Speed
  Mobile sparks delivery channel integration and changes how members measure their CUs
Good Governance
- Good Governance: Recruiting Younger Board Members
  Making a real commitment to this effort makes all the difference

Marketing

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Social Media Marketing Cheat Sheet
August 2012 – Vol: 35 No. 8

by Tim McAlpine

Tips and tools to get you started in the wide world of Web 2.0.

bouquet of social media icons I’ve been actively involved with social media in my professional life since 2006 and have watched as blogging and social media activity have moved from a fringe pursuit to a mainstream activity for people and for businesses.

I’ve watched as Facebook has moved from a small student-only start-up to a public company with nearly a billion users. I’ve witnessed the rise of Twitter and YouTube and countless other social services. I’ve studied the popularization of the mobile Web and app space that the iPhone and Android ha…

Access is available to CUES members, CUES Director/CCUBE members, CUES Supplier members and to subscribers to Credit Union Management magazine.

General Management (3)

Board (2)

Human Resources (2)

Operations (2)

Marketing (2)

In Every Issue (2)

New this Week

PR Insight

On Compliance

Inside Marketing

CFO Focus

Loan Zone

Facility Solutions

HR Answers

NextGen Know-How

Tech Time

Good Governance

CUES FYI

CUES Business Lending Edge

More Resources

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